Beauty’s new launch pad: Luxury hotels

Beyond appearing on bathroom counters, beauty brands are increasingly looking to hotel chains as retail outlets, where they find hyper-targeted luxury customers.
Beautys new launch pad Luxury hotels
Photo: Aman Essentials and 111Skin

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To reach new consumers, cement their brand positioning and scale without overreliance on retailers, high-end beauty brands are looking to luxury hotels to carry more weight in their retail portfolios.