NFTs, AR and phygital fashion: The year’s biggest tech stories

Web3 projects dominated headlines, as brands experimented with phygital projects and events. It wasn’t all Web3, of course, with big tech and social platforms leaning on AI, AR and avatars as they competed for fashion traction.
NFTs AR and phygital fashion The years biggest tech stories
Photo: Noam Galai/Getty Images

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This year, fashion tech made strides, lifted out of two years in lockdown. Physical and digital experiences combined. Culture shifted to embracing  “Web3” as more brands took part. Big tech and fledgling startups shared headlines and relevance, as blockchain and virtual goods continued to disrupt.