Member

The rise of Web3: How the year in tech changed fashion forever

It’s too early for mainstream adoption, but Web3 mindsets have already shifted fashion’s definitions of reality and its balance of power.
The rise of Web3 How the year in tech changed fashion forever
Photo: Acielle/Styledumonde

This Web3 fashion article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here.

The last few decades have brought a step-change in how people use technology to communicate, express themselves and shop. The story of this decade is Web3, and it’s arriving faster than the breakthrough technologies before it. While it’s still early days, this past year has changed fashion permanently, often in ways unseen. The industry, through action or inaction, has had to decide its approach to Web3, whose cultural principles are in many ways antithetical to traditionally top-down fashion.