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The last few decades have brought a step-change in how people use technology to communicate, express themselves and shop. The story of this decade is Web3, and it’s arriving faster than the breakthrough technologies before it. While it’s still early days, this past year has changed fashion permanently, often in ways unseen. The industry, through action or inaction, has had to decide its approach to Web3, whose cultural principles are in many ways antithetical to traditionally top-down fashion.