The Vogue Business Chinese beauty watchlist: Global and local leaders

Hourglass, Zelens and Aesop emerge on top in the inaugural Vogue Business Chinese beauty watchlist.
The Vogue Business Chinese beauty watchlist Global and local leaders

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In the inaugural Vogue Business Chinese beauty watchlist, we’ve partnered with S’Young International, a digital-driven open platform aiming to help global beauty brands grow in China, to identify the top 20 brands that are galvanising the cosmetics market there. These brands, selected in consultation with editorial and industry experts, have undergone a robust assessment across digital, omnichannel and environmental, social, and governance (ESG) performance, resulting in a ranking developed by the Vogue Business data and insights team. Among the top five, you’ll find global players, including Aesop and Fenty, as well as regional leaders, such as EviDenS de Beauté.