The Vogue Business TikTok Trend Tracker

Vogue Business brings you weekly exclusive data from TikTok, unpacking the latest creators and biggest trends sweeping its Gen Z user base.
Image may contain Clothing Apparel Human Person Footwear Shoe Suit Coat and Overcoat
Acielle / StyleDuMonde

To receive the Vogue Business newsletter, sign up here.

TikTok has turned songs into No. 1 hits, birthed micro-trends including cottagecore and created a shared lexicon of jingles, phrases and vignettes among its 1.2 billion users, 70 per cent of whom are Gen Z, according to the video platform.