Thirteen Lune’s mission: Make beauty retail more inclusive

Entrepreneur Nyakio Grieco and 11 Honoré’s Patrick Herning want to change the way people shop for beauty products both online and in store. Here’s how they plan to do it.
Thirteen Lunes mission Make beauty retail more inclusive
Photo: Thirteen Lune

To receive the Vogue Business newsletter, sign up here.

In 2020, during the height of the Black Lives Matter protests in the US and beyond, Nyakio Grieco found herself frustrated by the lack of Black and brown-owned beauty brands on the mass market. Grieco, who founded her eponymous skincare brand in 2002, says she was featured on listicles promoting Black-owned brands, while at the same time watching retailers struggle to commit 15 per cent of their shelf space to Black-owned companies, a target proposed by the Fifteen Percent Pledge, a nonprofit founded by activist Aurora James.