What China’s reopening means for luxury

China is reopening its borders to foreign travel, but challenges are expected to persist for at least the first quarter of 2023.
What Chinas reopening means for luxury
Photo: CFOTO/Future Publishing via Getty Images

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After years locked down at home, Chinese consumers can finally dust off their passports to travel internationally. The country is lifting its quarantine requirements and opening back up for tourism on 8 January, in a welcome move for the global luxury industry. But with Covid infection rates said to be higher than official data shows in China, challenges remain.